Agencies coordinate complex, multi-party work every day. That makes their record valuable, and also more complicated, because so much of it involves clients.
What agencies can usually license
- Internal project management: task histories, timelines, hand-offs (Asana, Monday, Jira)
- Process documentation: SOPs, playbooks, QA checklists, onboarding guides
- Internal team discussions: how creative and strategic decisions were made
- Sales and proposals: scoping and pricing discussions with identifying details removed
What’s usually off-limits
- Client-owned assets: analytics accounts, ad accounts, client files, client customer data
- Anything under client NDA or confidentiality clauses
- Data you process on behalf of a client. Polyshares states its license does not cover what you hold for your own clients.
Not sure if your data qualifies? The intake takes a few minutes.
A practical approach
- Separate internal workspaces and channels from client-shared ones.
- Review your standard client agreement for data-use and confidentiality terms.
- Ask the buyer to mask all client names and brand names.
- Start with your process documentation and internal project history, which are the cleanest assets.
Which buyer fits
Larger agencies with 30+ employees and mature documentation fit micro1’s stated criteria. Smaller studios can request a check from Polyshares, which states any company with real operating history can apply.
Frequently asked questions
Can an agency include client email threads?
Only if your client contracts allow it and identifying details are removed. Many agency contracts include confidentiality clauses that restrict this. Ask your lawyer.
What agency data is most valuable?
Records that show how a project moves from brief to delivery: scoping, revisions, approvals and hand-offs. That multi-step workflow is what AI agents need to learn.